From 2010 with the launch of iPad, the Notebook/Netbook market was invaded and dominated by Tablets. During 2013 tablets will grow with a very good pace anticipating what is going to happen from now to few years ahead.

All previsions indicate that iOS and Android will keep dominating the tablet market, although Samsung could reach iOS with a correct strategy of marketing, taking advantage of the brand strength they get from their Galaxy smartphones, those who have taken the brand to the leadership.

According to ABI Research, during 2013, 150 million tablets will be sold, increasing 38% the number of tablets sold last year.

Some researchers, like IHS iSuppli, said that notebooks will disappear from technological market in 2015 because they will be replaced by tablets. This report predicts that the number of notebooks sold will be nearly 4 million (72% less than the 14 million sold in 2012). Previsions for 2014 are 264.000 units and for 2015 none.
Another influence on the leadership of tablet over notebook sales is the war prices. There are several tablets with low prices, and even Apple is taking part of this war with iPad Mini, the compact version of iPad.

Other market research firms are less extremist about notebooks situation, like NPD  Display Search who says that Tablet shipments are expected to grow from 121 million units to 416 million units by 2017, compared to 208 million shipments in 2012. Tablets will likely surpass notebook shipments in 2016.

But all these research firms agree on two things, the leadership and the growth of the tablet market and the continuous declining of notebooks sales.

Why is it important to be well positioned in the ranking? Because I will be seen, and of course I will have more downloads than if you do not see my app. The appstores are categorized by paid and free apps (also are highlights, news, recommended the most downloaded, etc.). But the important thing is in my category (there are about 20 in each) to be well positioned (between the top 10 o top 25) of the country having as market-objective.

How do I position my app in the ranking? or how do I do marketing of mine? There’s no single way, there are many and here it is important to understand everything that what can be done and what is the best strategy for myself.

Certainly you have to invest in marketing! And how is it bought? CPC (cost per Click) or CPI (cost per installation), and this decision is based if I test device or not.

However there are many things to keep in mind:

1) Understand the purpose of what I want to achieve. For example:

a. I’m a Bank and I want my clients to use the app and it is the new way to communicate with the Bank.

b. I am a tourism company and I want they have an app on hand with prices of hotels, tickets, cars, and which they can buy.

c. I am owner of a game and I want people to use it much.

(2) Each one will have a goal after discharge which is the use of the same, no matter which is the subject of the app, each will seek a different metric but surely it will be something measurable.

(3) Choose a partner to think marketing strategy with us, because it can be done:

a. Incentiviced traffic Marketing to generate downloads and positioning in ranking.

b. Marketing on Facebook.

c. Marketing in my target audience.

d. Seek to get to the ranking, to a good position, etc.

e. Traffic on Apps vs. Mobile web, etc.

(4) It is important to understand my long term strategy, both in marketing and in my app update. 

And the truth is a dynamic market, which is very important to have the right partner who every day is living to this context to get the best out of our app.

Greetings and until next.

Alejandro Sas
CEO & Co-Founder
HUNT Mobile Ads

Why I say this:

• There is a very high penetration of phones in the region. The highest in the world.

• Latam is very early adapter.

• A penetration of Smartphones is expected by 2013 more than 30% at the regional level.

• Stability in the billing of operators in the region.

• Busy App Stores (Google, Apple highly consolidated and pushing Windows and Blackberry).

• More and more use of internet Mobile (phone, iPod, Tablet).

• Mobile Advertising: most important acquisition channel.

• Google and Facebook very focused on Mobile.

• Mobile operators very focused on Advertising. (Will they do a really a good job this time!?) They have everything to do so.

Now, there are many good indicators, but it is important to think about the strategy, from Product and marketing to markets. Here is the big difference, for example, still see companies that the only channel or primordial that they use is to buy the Ondeck of the operator. Not only they don´t learn from other channels, but also the On Deck will be smaller for our business, it is already negligible in Europe. And while many pickup users is generated, you can´t stay there, because today you are and tomorrow you will not. You have to open new Windows, enlarge the funnel, if not tomorrow will be late. Example of these there are many every day, about how important it´s to learn and being early adapter of each new customer acquisition channel and understand what are the channels that will not be short term opportunities and those of long.

And something important, do not forget that the key is in the implementation, so the team is fundamental.

We continue in the next…

Alejandro Sas
CEO & Co-Founder
HUNT Mobile Ads

LG Smart TVs make entertaining the family easier than ever before. LG engaged HUNT Mobile Ads to help to promote the launching of this new Smart TV trough HUNT’s network.

THE SOLUTION

Attractive banners, running in tablets and smartphones through apps and mobile sites played an important role to reach the planned strategy.

RESULTS

Consumers were highly attracted by promotions exhibited in the mobile campaign.

Luciana will be working in HUNT´s headquarters in Buenos Aires. With over 10 years of experience in the digital world, she came to HUNT after being VP Manager in .FOX. In 2003 she worked for Digital Ventures, pioneer online advertising company in LatAm. In 2006 she was Operation Director in Directa Network. Digital Ventures was acquired by FOX and .FOX was founded. There, she was in charge of all company products operations of .FOX LatAm, Performance sales and Media Buying. She was also General Manager for .FOX Argentinian offices.

Regis will be based in Brazil and will be leading the sales team. With a background of sales and marketing, he has more than 15 years of professional experience in the media. He started his digital career in 2000 when he made the sales start-up of the Cosmo on Line (portal of the RAC Group). During the bubble burst period, he joined the export area selling fabrics for mattress from a Belgium Company on the Caribbean and some countries of Latin America.
After that, in 2005 he came back to the media online sales on the RBS Group, where he was the first digital salesman at São Paulo office.

In 2007 he started at iG (One of the top 5 portals in Brazil) where he worked for more than 4 years and managed a team responsible for 50% of the total advertising revenues.

Before Hunt, Regis was responsible for the sales start-up of the largest group online video in Europe (Zoom.in) where he had a focus on building an adnetwork and monetize it with advertising sales.

“I’m sure Regis will take our sales force to a next level. He brings a great experience from the online market, combined with strong relationships with advertisers and agencies” said Alex Jordao, Partner Huntmads.com

About Us

HUNT Mobile Ads is the leading independent mobile advertising company targeted to Spanish and Portuguese speaking market. Our team and technology provide advertisers, publishers and developers with a unique solution. HUNT Mobile Ads was founded in early 2010 by a team with great experience in the mobile and internet industries that were backed by venture capital firms like Cap Ventures and Enzyme Ventures. HUNT Mobile Ads is headquartered in Argentina and also have offices in Mexico, Colombia, Costa Rica, Brazil and representatives along Latin America and Spain.
To learn more please visit   www.huntmads.com, follow us on Twitter @Huntmads or read our blog at www.huntmads.com/blog